MYS 2021: The epicentre of a booming yachting industry

The first feedback from exhibitors and reports from the specialized press converge towards the same positive and encouraging opinion: by developing the show around the experience of visiting (future) yacht customers, the MYS has responded to this challenge launched by the industry a few months ago.

Gaëlle Tallarida, General Director of MYS: “We have worked hand in hand with industry players to deliver a show that can meet their expectations… or more exactly, those of their clients. The MYS 2021 has probably benefited from the great enthusiasm of all gathered and from a favorable situation with the increase in yacht sales for 18 months: customers have turned to yachting to escape the gloom of the pandemic context and the frustration lack of freedom. 2021 is therefore a success shared with all. And we will continue to work with market players, via the steering committee created this year, to further optimize the MYS in 2022 ”. 

The 2021 offer seemed even more diversified, defeating the cautious forecasts of the organizers at the beginning of the summer, taking shape in a growing effervescence over the weeks. While 300 exhibitors and a maximum of 90 yachts were announced, the MYS opened its 2021 edition with 440 exhibitors and 101 superyachts, estimated at a total of 3.6 billion €, half of which was launched in 2020 and 2021 and of which 37 novelties and 14 superyachts over 70m.

19,000 visitors: that’s less. It’s better.
If travel and health constraints may partly explain the drop in frequentation on the docks, it was nevertheless envisaged and controlled by the organizers. Because the objective was both to reduce the number of visitors while qualifying them more and thus facilitate the connection between exhibitors and their suitable visitors.

The MYS was also better divided into thematic exhibition areas, thus facilitating the visitor experience: the first day was open by invitation only. Shipowners and future buyers or charterers of yachts – 300 of whom were invited by the MYS – benefited from restricted and therefore more pleasant access to the Dockside Area. They could thus discover a very wide variety of yachts and tenders and meet designers, maritime brokerage agencies and shipyards. While their representatives, advisers (who also had access to the Dockside Area on day 1) or professional visitors were able to discuss more with the equipment manufacturers and luxury companies present on the Antoine Ier quay and in the air-conditioned tents. 

According to the shipbuilders and brokers, the visits on board the yachts were serious with the schedules already full from the start of the show. A probably logical continuity of a sales market which has the wind in its sails. 

Manufacturers remain confident about the enormous added value that the new MYS will bring in the long term. Theo Hooning, general secretary of SYBAss (Association of builders of yachts over 40 meters): “The 2021 edition of the Monaco Yacht Show was the first opportunity to see the results of a change in approach to the show, with a focus on industry clients rather than commercial activities. The vibe was more relaxed, and with the docks not overcrowded, the guest experience was much more in line with the superyacht experience itself. It is important to take advantage of this opportunity and to continue together in the chosen direction, making the necessary improvements. The Monaco Yacht Show will maintain its important and leading role, both in showcasing the unique products shaped by the industry and in promoting the lifestyle on board superyachts ”.

The Monaco Yacht Show:
The 5th Monaco Yacht Summit, an annual meeting now in place, welcomed around sixty owners, renters or future buyers (or their representatives) in a confidential format the day before the show. The participants were able to discuss with the speakers designers, ship brokers or shipbuilders on the fundamental information to know to embark on a project of construction, rental or purchase of yachts before visiting the show the next day.
Meetings with designers and sailboat builders

Among the 2021 novelties, the Yacht Design & Innovation Hub offered visitors to better understand the construction of a bespoke yacht and future trends in superyacht design during the Espen Øino designer conferencesLuiz De Basto Designs , Sam Sorgiovanni , Sinot Yacht Architecture and Design or Winch Design also presenting their work in this interactive space. A new opportunity for visitors to meet the experts who will design their next yacht.

The new “Sailing Yacht area” exhibition unveiled 12 tall ships on display. A number of yachts fairly representative of the 15% that sailboats in the global fleet of yachts today. The avowed objective of devoting a space to sailboats was to promote to new yacht customers the attraction of a sailboat to enjoy a more sporty navigation and respectful of the environment with the comfort of life and technological equipment. on board similar to motor superyachts. 

The success of the MYS 2021 was not a foregone conclusion: if the economic situation of a flourishing market was favorable, the pandemic context nonetheless marked the delivery of the show with uncertainties. and the participation decisions of exhibitors.
The real enthusiasm for the Port of Hercules is thus indicative of a MYS which remains a powerful vector for the promotion and marketing of yachting activities.

The 2021 edition thus marks a key step in the new direction of the MYS for the coming years: to offer a tailor-made event platform to promote superyachting to the new generation of customers, which will benefit all sectors of the market.