Ferretti Group begins 2017 in the best possible way deploying a fleet comprised of 5 extraordinary yachts. Of these yachts, 4 are premiering in the German market, and 3 are new 2016 – 2017 models: the flybridge Ferretti Yachts 450, the coupé Pershing 5X, and the Rivamare – the latest and already acclaimed Riva open.
The 2017 edition of the BOOT, the most important European winter boat show, taking place from January 21st through January 29th, will also showcase the unmistakable Ferretti Yachts 700, in its German debut as well as the 63’ Virtus, already a modern classic and one of the most successful models of the open Riva series.
The magnificent booth (Hall 6, no. 26) is another point of attraction, thanks to an innovative concept which previews comfortable and original lounges, each showcasing the Group’s brands and a very spacious VIP area, complete with an American bar.
New projects will be highlighted during the press conference scheduled for Sunday, January 22nd at the Group’s booth, along with projects already announced in recent months, regarding the Ferretti Yachts and Riva fleet, and a great marketing initiative by the Pershing brand.
And speaking of Perishing, a fabulous, Mediterranean style party will take place in its honor. The party is produced in collaboration with the German dealer, Italian Yacht Center, in partnership with the famous 7 Pines Resort of Ibiza and will take place Friday, January 27th at the Group’s booth. From 6 pm to 10 pm, guests and ship-owners will experience refined glamour and “Balearic vibrations”, with evening cocktails, DJ set, dancers and percussionists.Drinks will be provided by the team of the exclusive Ibiza resort, and culinary delights will be by famous German chef,and Michelin starred, Johann Lafer.
In addition, through the duration of the fair, Riva will be the star of an “outdoor show” taking place at the luxury commercial center Breuninger, where a fabulous model of Iseo will be showcased. The initiative, created by Poroli Special Yachts – exclusive Riva dealer for the German and Swiss territories – will display the 27-foot yacht accompanied by a wide screen showing the whole Riva series in all its majestic glory.
Furthermore, in front of the main entry of the famous Mall of Düsseldorf in Konigsallee 2, there will be an exhibit of a 500 Riva, “The smallest yacht in the World”, the Fiat city car born of the partnership between the FCA Group and Riva.
