For the second year running, CRN, the historic shipyard and Ferretti Group brand specialising in designing and building fully custom yachts, has won the Gold Trophy at the World Luxury Award in the Cars & Yachts category.
Held in Monte Carlo, the World Luxury Award event is an independent forum set up to recognise creative excellence in the advertising, design and multimedia arenas, focusing on the major players in international luxury.
In this year’s edition, CRN emerged victorious for its winning social-media strategy and integrated international campaign during the prestigious Monaco Yacht Show, where the new fully bespoke nautical work of art that is the CRN 62m M/Y RIO received her world première.
This major award acknowledges the innovative approach and the creative originality of the storytelling devised and produced by Arachno Digital Agency on CRN’s Instagram, Facebook, Twitter, Pinterest, YouTube and LinkedIn profiles.
These social-media accounts ably documented CRN’s presence at the all-important boat show using a high-impact visual language with augmented-reality elements. The online coverage expressed CRN’s enduring values and identity – from its superlative Italian craftsmanship and its supreme design and build quality to its
fully tailored flair – with a consistent and distinctive tone of voice.
These are the keys to a social-media strategy that has created tremendous engagement and empathy. The content plan not only featured images, video and reels but also introduced a special Instagram filter for users to personalise their stories with an original graphic design inspired by the tropical concept that suffuses
the CRN M/Y RIO interiors.
Leveraging a fresh new visual language, the evocative, engaging storytelling did ample justice to CRN’s triumphant journey at the Monaco Yacht Show. It spoke to the founding values of a brand that creates true-custom yachts in a perfect fusion of innovation, expertise and professionalism through the passion and dedication of its exceptional professional team.
