Italian Style is the key word behind the success of Azimut|Benetti Group, which is once again the world’s top builder of yachts measuring over 24 meters this year, according to the Global Order Book 2018, the international ranking of the 20 top boat builders published recently by prestigious magazine Boat International.
Over and above the extraordinary numbers – 2,840 m of Azimut Yachts and Benetti branded yachts and a remarkable 77 active projects – the Italian shipbuilder confirms its natural leadership and excellence, built on strategic choices that have always proved, with passing time, to be the right ones.
A brilliant mix of creativity and pragmatism has seen the Group tackle an evolving business and market scenario, without affecting its commitment to three key paradigms: offering the best innovative technical solutions combined with the creative flair of designers and artisans; maintaining ownership within the family of founder Paolo Vitelli; and striving constantly to innovate with the creation of new trends and product categories.
“For us, Italian Style isn’t just a question of taste, but more an approach to work”, comments Giovanna Vitelli, Group Vice President, continuing: “We are proud to have achieved such a prestigious milestone for the 18th time running and proud to be an expression of that successful Italian entrepreneurial spirit which is appreciated the world over. It is a business culture nurtured by a set of essential assets, including ongoing reinvestment of profits to fuel growth, respect for the company’s people and partners, and the possibility of working with a medium to long-term vision of the business.”
“Such long-lasting success can only spring from consistency and continuity,” adds Paolo Vitelli, Group President and founder, “fed by ongoing work to develop and improve products and production processes, by project excellence, and by the industrial and financial soundness of our shipyards.”
The latest frontiers of the Group’s ability to innovate include series production with the extensive use of carbon fiber, as well as the technical partnership with Rolls Royce to develop a cutting-edge propulsion system, with important repercussions in terms of a 15-20% reduction in fuel consumption and greater onboard comfort.
Azimut|Benetti closed 2016-2017 reporting value of production standing at €710 million, continuing the growth trend of the last five years (+20% from 2011-2012 to 2016-2017).
The Global Order Book confirms its authoritative standing, providing an accurate annual performance report and publishing information on actual orders for yachts measuring 80 feet in length and over.
