BAGLIETTO’S NEW WEBSITE AND ADVERTISING CAMPAIGN
Boat builder Baglietto launched its new advertising campaign and website today: the main objective of both is to reinstate the brand’s identity by highlighting the distinctive traits – the lien between past and future, craftsmanship and design, elegance and technology – that have represented the Seagull brand for over 160 years. Both creative endeavours feature the unmistakable and historic navy blue that represents the Baglietto world.
ADVERTISING CAMPAIGN: YOUR DREAMS ARE OUR WORK IN PROGRESS.
Created by Independent Ideas Communications Agency, the new campaign visually combines the prestige of Baglietto yachts with the actual engineering & design work that lies behind them, a ‘behind the scenes’ look at what it takes to achieve excellence. The site features sketches drawn on graph paper – two essential elements of project design – that recall the profile of Baglietto yachts (in this case the Baglietto 46m, the latest displacement yacht built by the shipyard). The yacht’s majestic bow, photographed in all its beauty, points towards the future, indicating that innovation is what constantly drives and steers the brand.
The campaign’s headline – Your dreams are our work in progress – defines the brand’s philosophy and the careful craftsmanship that aims to turn the customers’ dreams into reality. The data regarding the current projects, featured at the centre of the page, confirm Baglietto’s great flexibility both in terms of project design and shipyard construction, which allows to meet the specific requirements of every single customer.
WEBSITE: WWW.BAGLIETTO.COM
Designed and implemented by DPSonline, the website leads visitors to re-discover the brand in a dance between past and future, with high-impact multimedia contents: a slider of evocative images and claims welcomes the visitor to the world of Baglietto, right from the Home Page. A vertical layout, a responsive design, optimisation for PC, smartphone and tablet, video and photo galleries are the main elements implemented to make the user’s experience interactive and dynamic. All content is easily accessible thanks to the website’s intuitive structure, that engages visitors with captivating images and videos.
