Ferretti Group will be absolute protagonist, with a full six brands, of MonteNapoleone Yacht Club 2016, the event that for the second consecutive year will celebrate partnerships between the most important shipyards and the world of fashion and luxury.
Organized by AssociazioneMonteNapoleone and sponsored by the City of Milan, the event aims to enhance the bond between these two areas of excellence by presenting them “on the runway” together for an entire week on Via Montenapoleone.
In addition to Riva and CRN, which participated to the first edition in 2015, this year Ferretti Group will bring Ferretti Yachts, Pershing, Itama, and Custom Line. Each brand will be paired with a famous name in fashion, jewellery, accessories, or watchmaking. Ferretti Yachts and CRN join forces with Piaget and AudemarsPiguet, respectively; Pershing teams up with Montblanc; Itama pairs with Italia Independent; and Custom Line and Riva will be linked with Etro and Larusmiani.
“As the standard-bearer for Made in Italy yacht-building, we were truly enthusiastic to be part of this second edition of MonteNapoleone Yacht Club,” commented Alberto Galassi, Ferretti Group CEO. “Our decision to attend with six of the group’s brands underscores the particular affinity we feel for this event, as we fully recognize its values. The love of beauty, the care and dedication given to both the product and the customer are something we share with our partners and are what guide us day by day in creating unique yachts, icons of the sea that are admired worldwide.”
From Monday 16 through Sunday 22, guests of the six boutiques will get a close-up look of the latest from Ferretti Yachts, Pershing, Itama, Riva, CRN and Custom Line, through exhibitions and installations created especially for the event.
Scale models of the yachts will be on display in the windows, display cases, and sitting areas of the boutiques alongside the products of our partner companies. Starting in the late afternoon of Wednesday 18 May, the entire Via Montenapoleone will come alive with the exclusive invitation-only cocktail party, creating a choral celebration of this partnership between two worlds of elite luxury, excellence, and style.
